1. Introduction
This Privacy Policy explains how varutest.com (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website.
By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.
If you do not agree with this policy, please do not use our website.
2. Information we collect
We may collect the following types of information:
2.1 Information you provide directly
We may collect personal information that you voluntarily provide, such as:
- Email address (e.g., newsletter subscription or contact forms)
- Name (if provided)
- Any message or inquiry content you submit
2.2 Automatically collected information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Referring URLs
- Pages visited and time spent
- Click behavior on our site
This data is collected through cookies and similar tracking technologies.
2.3 Advertising identifiers and tracking data
We may collect non-personal advertising-related identifiers such as:
- Google Click ID (GCLID)
- Cookie identifiers
- Device identifiers
- Campaign and referral parameters (UTM tags)
This information is used for advertising attribution and performance measurement.
3. How we use your information
We use collected data for the following purposes:
- To operate and maintain the website
- To analyze user behavior and improve content
- To provide product comparisons and recommendations
- To measure advertising performance
- To optimize marketing campaigns
- To support affiliate tracking and attribution
- To deliver relevant and personalized advertising
4. Legal basis for processing (EU users)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Your consent (for cookies and marketing)
- Legitimate interest (for analytics, fraud prevention, and site optimization)
- Contractual necessity (if applicable services are used)
5. Cookies and tracking technologies
We use cookies and similar technologies to:
- Enable website functionality
- Analyze traffic and user behavior
- Track conversions and advertising performance
- Deliver personalized advertising
- Support affiliate link tracking
For more details, please see our Cookie Policy.
6. Third-party services
We may share or process data with third-party service providers, including:
6.1 Advertising platforms
- Google Ads
- Google Display Network
- Microsoft Ads
- Meta (Facebook/Instagram Ads)
6.2 Analytics tools
- Google Analytics
- Other analytics providers
6.3 Affiliate networks
- Affiliate tracking platforms
- Partner programs
6.4 Technical service providers
- Hosting providers
- CDN services
- Performance monitoring tools
These third parties may independently collect and process data according to their own privacy policies.
7. Advertising and remarketing
We may use your data to:
- Show personalized advertisements across platforms
- Build advertising audiences (remarketing)
- Measure ad performance and conversions
- Improve targeting efficiency
This may involve sharing hashed or pseudonymized data with advertising platforms such as Google and Meta.
8. Data sharing
We do not sell your personal data.
However, we may share information in the following cases:
- With service providers assisting website operations
- With advertising and analytics partners
- With affiliate partners for commission tracking
- When required by law or legal process
9. Data retention
We retain personal data only as long as necessary to:
- Fulfill the purposes described in this policy
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
10. Your rights (EU/EEA users)
If you are located in the EU/EEA, you have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to processing for marketing purposes
- Request data portability (where applicable)
11. Your choices
You may:
- Disable cookies in your browser
- Opt out of personalized advertising (via platform settings)
- Withdraw consent where applicable
- Contact us to request data removal
12. Security
We take reasonable technical and organizational measures to protect your data. However, no method of transmission over the Internet is 100% secure.
13. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.
We encourage you to review their privacy policies separately.
14. Children’s privacy
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
16. Contact us
If you have any questions about this Privacy Policy, you may contact us at:
Email: info@varutest.com